The yono lingerie collection is designed for the modern, sophisticated, fashion concious woman-the type for whom lingerie is more than just an afterthought and is particular about the garments she wears close to her skin. Quality and everyday comfort are paramount to the label, with each piece designed to shape, support and flatter the wearer. Styling is seductive and sensual; comprising elegant luxury pieces in rich, flattering tones. The collection has showcased at various places, in the uk and abroad. Kingly court, carnaby street, London (december 2003) , profile 3, London ( march 2004) , salon international de la lingerie, Paris (january 2005) , Dubai world cup, Dubai (march 2005) . It has also featured in top uk fashion & consumer publications throughout 2006 e. G. Hapers & queen, company, she, best, cosmopolitan and country living magazines. As a result, a mixed customer profile has been established, both nationally and internationally.